MXR Corporation Releases World’s First Online Mixed Reality Game Featuring Hello Kitty

1st of June 2010

MXR Corporation Pte. Ltd. [www.mxrcorp.com] and MXR International Ltd. (hereafter MXR) jointly announced today the release of Hello Kitty in Mixed Reality, a Mixed Reality product featuring the world-famous feline character. Hello Kitty in Mixed Reality, a collaboration between MXR and Sanrio Digital, marks Hello Kitty’s first venture into the exciting, unchartered world of Mixed Reality.

Mixed Reality (also known as Augmented Reality) describes a world in which physical and virtual reality are melded, allowing users to manipulate and interact with virtual objects in real-time.

MXR Corporation’s Web3D™ technology allows anyone with a web camera and internet connection to experience Mixed Reality. Computer monitors are transformed into “magic mirrors,” in which users can see themselves interacting with digital objects.

“Mixed Reality is not a new concept, but one of MXR’s goals is to make this technology as accessible as possible, and most importantly, as robust and optimized as possible,” said Dr. Steven Zhou, Founder and CEO of MXR Corporation Pte. Ltd., and Director of MXR International Ltd. “Today we offer Hello Kitty lovers everywhere a chance to see Hello Kitty walk across their desks, or sit in their palms, or interact with them right in their very own web browsers.” he added.

Dr. Zhou anticipates future Mixed Reality games to be remarkably richer in both features and multimedia. “There are so many things we can do. To name a few, users can look forward to customizable avatars, mini games and bigger and better special effects,” he said.

Hello Kitty in Mixed Reality is available free of charge at www.hellokittyonline.com, the website of Sanrio Digital’s massively-multiplayer online game (MMOG), “Hello Kitty Online.”

About MXR Corporation Pte. Ltd.
MXR Corporation was founded by Dr. Steven Zhou in 2004, an Assistant Professor at the National University of Singapore (NUS). Initially an NUS startup venture, MXR has grown to become the worldwide leader in Mixed Reality education and Asia’s foremost service provider of Mixed Reality solutions.

About MXR International Ltd.
MXR International Ltd. is a joint Venture between Outblaze and MXR Corporation Pte. Ltd.
Outblaze Ltd. was founded in Hong Kong in 1998 and is privately held. Originally a pioneer in the field of multilingual communication services for online communities, Outblaze today develops and provides various cloud computing services across digital media, including Web services, online virtual community services, online transaction systems, and more. Outblaze is a company of innovators who are passionate about information technology, and whose mission is the delivery of powerful digital media and Web 2.0 products.

About Sanrio Digital
Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd. and Sanrio Wave Hong Kong Co., Ltd. Sanrio Digital is responsible for the expansion of Sanrio intellectual property assets into various digital and online media, leveraging an extensive library of original material that includes world-famous brands such as Hello Kitty, Cinnamonroll, Badtz-Maru, My Melody and others. Sanrio Digital is the developer and global publisher of Hello Kitty Online.