点击上面按钮体验混合现实的魅力!

Retail & Consumer Marketing
 

 

Enhance the visibility of your marketing campaigns with a “WOW” application.

 

With our innovative technology, MXR can help you bring real added value to usual consumer products like trading cards, traditional books and magazines or even collectables.


 

                
• Magazines 
   Get the most from your advertisements and featured contents  
                  
Mixed Reality can also be use in advertisement in magazines. It enhances the attractiveness of your brand or product and leaves a huge impression with your targeted audiences. See Video here

 

wIzCards Project - Truck
Description:  This video features the versatility of the MXR SDK. With just a single card (that can easily be printed out), MXR technology offers a holistic solution that encompasses interactive advertising, 3D visualization and web-based accessibility. MXR technology prioritises cross-channel synergy, which means our solutions can be integrated with traditional advertising avenues, such as magazines and other print media, to leverage on existing marketing channels. With a multitude of customizable functions and a quick prototyping period, we provide a powerful and cost-effective platform that is perfect for roadshows, exhibitions and multimedia advertising.  

 

 


                
• Online Marketing 
   Enhance the visibility of your marketing campaigns with a “WOW” application 
                    
                 
The aim of marketing campaign is of course to get the best visibility as possible for your brand, product or services. Whether your marketing project is an online application, a special event or a promotional campaign, Mixed Reality helps to connect consumers to brands.

This new spectacular marketing experience gives brands the opportunity to generate quick return on investment. There is  virtually no learning curve for consumers on how to use Mixed reality applications and it is a perfect way to connect consumers with your brand. This technology gives users the ability to control their environment using sound and compelling visuals.

 

 


                
• Mixed Reality Mirror Kiosk for Outdoor Marketing & Promotional Campaign
  
                  
Thanks to MXR’s innovative and eye-catching technology, Mixed Reality can also help you create a truly unforgettable experience for your next road show or promotion campaign.
      
From shop windows to queue lines, this new marketing tool can help you spread out your communication campaigns in unexpected places. Thanks to a special face tracking system, your audiences, standing in front of the mirror (plasma TV or LCD), can be transported into a whole new worlds and can even transform themselves into their favourite characters or even wear a variety of accessories.
          
This solution can help you set up demos in public places. Consumers get the opportunity to play with client brochures and Mixed Reality brings "tactile" imaginary of the product and enables the audience to have an unforgettable interactive experience.

 


                
• Product Demonstration
   Let customers see and interact with your product any time any where!
        
                  
Just imagine a customer picks up a product brochure or even the product box itself, shows it to the kiosk screen, and then suddenly a virtual 3D object or character pops up and comes to life on the surface of the brochure or box. The brochure and the 3D animation are played together, according to the user movements. Interaction with the 3D object is possible, giving this experience a magical touch. See video here (Tractor Video)
                 
Whatever the place, this revolutionary Mixed Reality visual application will enhance your brand awareness by delivering an eye catching information to your audience. Let your customers experience a stronger connection with your brand.

Mixed Reality Kiosk solution can also be used to try on products like glasses or clothes in different colors in a funny and original way. Installed in public places or in your shop or company and it really helps to increase shopper traffic and pull in customers. It is easy to set up and this is the perfect merchandising and promotional tool for retail shops and malls.

China Science Centre 2009 - Virus Project
Description: A life-sized demo using PGK’s display system. Users step onto a footprint marker and life-sized dinosaurs roam about.
User base: Visitors to Fusionopolis.
Key Selling Points: 
Technology: Vision-based tracking.
Other Possible Usage Areas:   
               
 


Patents

 

MXR Corporation Pte Ltd specializes in "Interactive Tangible Mixed Reality" technology. Ask about licensing our patents, technologies and applications. MXR Corporation is protected under comprehensive patents in the United States and other countries. U.S patents include 7,295,220 and 7,474,318, and other pending patents in various countries. Singapore patents include: P.NO. 127607.

Partners

 

Naitonal University of Singapore  NUS IML Lab  Media Development Authority (MDA)  MXR Lab