梦想人携手世界顶级3D医学内容提供商,助力AR/VR+医疗教育升级

2018-08-21

近日,美国Zygote公司隆重宣布,将提供符合医学精度标准的3D人体解剖模型,用于充实梦想人国际的AR资源平台,为众多出版社、教学者以及培训机构创造一个沉浸式的AR/VR学习环境。消息发布后,引发众多外媒关注。

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本文为译文,转载自外媒<PRWeb>:

新加坡与美国犹他州,2018年7月 - 梦想人国际(简称MXRi)是一家专注于为教育、出版、培训等行业提供增强现实(AR)、虚拟现实(VR)平台的专业公司。而美国Zygote媒体集团股份有限公司今日隆重宣布,将提供符合医学精度标准的3D人体解剖模型,用于充实梦想人国际的AR资源平台,为众多出版社、教学者以及培训机构创造一个沉浸式的AR/VR学习环境。

通过梦想人国际的Snaplearn平台,内容出版方可以轻松地在他们的图书或培训手册中添加AR/VR体验。Snaplearn平台将来自Zygote公司高质量的3D模型与原有资源相整合,这使得医学、健康以及生物类的出版商可以通过沉浸式的AR/VR形式,将极具视觉冲击且高度精确的人体模型展现给使用者。

作为一种内容媒介,AR和VR正处于高速发展期。当AR/VR用作教育或者培训的时候,无论是培训人还是受训人,都能够更好地将概念“可视化”,从而增进理解力、提高记忆力。然而,将AR/VR结合到当前内容出版过程中的代价也是相当大的,不仅成本昂贵、耗费时间,且技术难度大。


 

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在生物医学教育和培训出版领域,利用梦想人国际的Snaplearn平台和Zygote公司的3D模型制作AR/VR产品的时间和费用成本,与定制化开发相比显得不值一提,而这些都得益于AR/VR应用和3D生产几十年来的研发历程。

“通过最前沿的研究和最权威的应用方法,Zygote公司目前无疑成为了人体3D模型提供商中的领军者。我们很激动能与梦想人国际达成合作,并希望借此在生物医学出版领域得到更广泛的应用,尤其是在中国和印度等发展中国家的新兴市场。”Zygote媒体集团总裁Roger Clarke表示。

“教育家和出版社在很多年前就知道,当涉及到学习生命科学中的困难概念时,一张图片抵过千言万语。通过梦想人国际的Snaplearn平台,我们能够在真正意义上通过AR/VR 将那些图像变成‘现实’,这将改变传统的阅读和学习体验。我们很高兴能够与Zygote这样的公司合作,促使生物医学学习和培训变得更加有效且难忘。”梦想人国际总经理、联合创始人蔡伟说到。

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集合了Zygote3D模型资源库的梦想人国际SnapLearn平台将会在2018年10月的法兰克福书展上正式对外公布。想了解更多相关内容或需要预约模型演示,请联系hello@snaptolearn.com。

若想了解更多关于Zygote公司和梦想人国际的信息,
请访问https://www.zygote.com/ 和
https://www.snaptolearn.com/。

关于梦想人

梦想人科技是新加坡国立大学混合现实实验室的一个分支公司,专注于为教育、出版和培训行业提供增强现实(AR)和虚拟现实(VR)解决方案,由新加坡国立大学教授周志颖创立。作为AR领域的先驱,梦想人科技目前已经拥有十多项人机交互、图像识别以及AR出版方面的专利,在教育和数字出版领域,获得了众多创新解决方案及产品的国家级和世界级奖项。自2007年以来,梦想人科技已与超过100家出版社达成合作,共同推出超过2000本AR图书,在亚太地区已拥有超过100万的累计用户。梦想人科技在新加坡、中国都设有办事处,在印度、马来西亚、台湾也有相应的代表人。

关于Zygote

Zygote公司自1994年起就为生物医学、娱乐行业以及专业领域提供行业领先的3D内容。秉承着始终提供优质服务和产品的核心理念,Zygote公司在医学教育内容提供方面持续保持着领先地位,为世界顶尖公司提供高质量的3D内容支持,包括数字王国(Digital Domain)、索尼影业(Sony Pictures)等制作公司,福克斯新闻(Fox News)、哥伦比亚广播公司(CBS)、美国广播公司(ABC)、美国全国广播公司(NBC)、美国探索频道(The Discovery Channel)等广播公司,这也使得Zygote公司的产品出现在无数的电影和电视节目中。目前与Zygote公司达成合作的研究和教育机构包括:美国国家航空和宇宙航行局(NASA)、美国国防部(DOD)、克利夫兰诊所学者医学院(Cleveland Clinic Lerner College of Medicine)、杜克大学(Duke University)、庆应义塾大学(Keio University)等,其他合作伙伴还包括:微软公司(Microsoft)、苹果公司(Apple)、谷歌公司(Google)、奥克卢斯公司(Oculus)、宝洁公司(Proctor and Gamble)、波科公司(Boston Scientific)、美敦力公司(Medtronic)等。迄今为止,Zygote公司的产品已经持续为电子医学领域的学习和研究提供了超过四分之一世纪的支持。

以下为英文报道全文:

MXRi and Zygote Announce Partnership to transform biomedical learning with Augmented and Virtual Reality

SINGAPORE and UTAH, USA – July 2018 – MXR International Pte Ltd (MXRi), a specialist provider of AR/VR platform for education, publishing and training and Zygote Media Group, Inc., today announced the partnership to integrate Zygote’s medically accurate 3D anatomical models into MXRi’s AR platform to create immersive AR/VR learning content with publishers, educators and training institutes.

Using MXRi’s SnapLearn platform, content publishers can easily turn books and training manuals into an AR/VR experience. The integration of Zygote’s high quality 3D models with SnapLearn will allow medical, health and biology publishers to present the complete human body models in a visually stunning, factually accurate and now, immersive AR/VR format.

Augmented and Virtual Reality is a fast growing content medium and when applied in education and training, allows learners and trainees to better visualise concepts, enhance understanding and improve retention. However, the cost of incorporating AR/VR into existing content publishing process is costly, lengthy and technical.
 
With MXRis SnapLearn and Zygote’s 3D models, the time and cost of producing AR/VR experience for biomedical education and training will be a tiny fraction of bespoke development while being underpinned by decades of R&D in AR/VR application and 3D production.

"Zygote is already the market leader in providing Human 3D models for cutting edge research and high stake applications. We are excited about this partnership with MXRi as it allows a much wider distribution through biomedical publishers- especially in fast developing markets like China and India." said Roger Clarke, President of Zygote Media Group, Inc.
 
"Educators and publishers have known for years that pictures paint a thousand words when it comes to learning difficult concepts in life sciences. With MXRi’s SnapLearn platform, we can literally turn those images to life with AR/VR and this will transform the reading and learning experience. We are delighted to partner with Zygote to make biomedical learning and training more effective and memorable," said Gerald Cai, MXRi Managing Director and Co-Founder.

The integrated Zygote 3D model library will be available in MXRi’s SnapLearn from October with an official launch at the Frankfurt Book Fair. To find out more or make an appointment for a demo, please contact hello@snaptolearn.com

For more information about Zygote please visit, https://www.zygote.com/ and https://www.snaptolearn.com/ for more information about MXRI.


ABOUT MXR

MXR is a spinoff company from the Mixed Reality Lab of the National University of Singapore that specialises in Augmented and Virtual Reality (AR/VR) solutions for education, publishing and training. Founded by Dr Steven Zhou, Associate Professor from NUS, MXR is a pioneer in the field of AR with more than a dozen patents for human computer interaction, image recognition and AR publishing. We have won numerous national and international awards for innovative solutions and products in interactive media and software for edutaiment and digital publishing. Since 2007, we have worked with >100 publishers turning >2000 books into AR enabled titles with >1m cumulative users in Asia Pacific. We have established offices in Singapore, China and representatives in India, Malaysia and Taiwan.

ABOUT ZYGOTE

Since 1994 Zygote has provided the industry’s leading 3D content for the BioMedical, Entertainment, and Professional markets. Founded on the core principles of high-value service and products, Zygote continues to lead the industry in Medical Education Content. Supporting top production companies including Digital Domain and Sony Pictures, and broadcast companies such as Fox News, CBS, ABC, NBC, and The Discovery Channel with high quality 3D content, Zygote’s work has been viewed in countless feature films and television programs. Research and educational institutions served by Zygote include NASA, US Department of Defence, Cleveland Clinic Lerner College of Medicine, Duke University, and Keio University to name a few. Corporate customers include Microsoft, Apple, Google, Oculus, Proctor and Gamble, Boston Scientific, Medtronic, and many others. For nearly a quarter century, Zygote’s products have driven electronic medical learning and research.


CONTACT:

MXR International Pte Ltd
NUS Enterprise Center
21 Heng Mui Keng Terrace,
Singapore (119613)
Phone: +65 90299126
Email: hello@snaptolearn.com

Zygote Media Group, Inc.
1045 S. 500 E. 
American Fork, UT 84003
Phone: +1 (801) 765-4141 
E-mail: service@zygote.com

关于梦想人科技

梦想人科技最早于2004年成立于新加坡,专注于提供基于增强现实(AR)的数字出版与教育教学全面解决方案。目前总部位于苏州,下设新加坡、北京等分公司,拥有一支超过100人的高素质、国际化产品研发和技术支持团队。

梦想人科技深耕行业十多年,已拥有40余项增强现实(AR)相关专利,将AR技术广泛运用于教育数字出版领域,已与国内外逾百家一线出版机构达成合作,共同推出5000余种AR图书,发行总量累计5亿余册,旗下4D书城、4D梦想课堂等产品帮助教育出版行业打造探究式教学课堂。

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