The MXR Web3D Interactive Marketing Platform (MXR Web3D) is the newest development by Singapore-based MXR Corporation Pte. Ltd. Aiming to create a costless online marketing tool, MXR Web3D enables clients to update contents easily on the back-end. End users simply download the postcard (in PDF format) and web application plug-in to run the application on their own computers.

All the end user needs is a standard PC or laptop with a normal webcam installed (built-in webcams on laptops work just as well). He / she can then use the postcard (either a print-out or a free postcard sent by the client) to interact with the client's 3D contents right from within his own web browser! MXR Web3D even allows users to interact with virtual content by tapping postcard patterns – the interactions happen at the touch of a finger! Examples of MXR Web3D applications can be found at:

 http://www.mxrcorp.com/index.php?option=com_content&view=article&id=161&Itemid=181

MXR provides a one-stop solution to the client by offering website integration, hosting services and content integration. This includes the integration of 3D interactive content with any existing digital marketing materials that the client already has, i.e., photos, videos, and web links. In this way, MXR Web3D does not cannibalise existing marketing avenues --- it complements and extends them to a whole new level.

Moreover, clients can now look forward to seeing their existing marketing collateral (that was costly to print) greatly increase in value and life-span. Clients can expect to see customers retaining their brochures and pamphlets for much longer instead of throwing them away, and passing around their cool applications for a long time to come.

The MXR Web3D Player is a universal web application plugin for the MXR Web3D. It provides a common base from which to launch any Mixed Reality application developed with the MXR SDK, right from within your web browser!

The MXR Web3D Player combines functionality with versatility. The powerful engine lets users experience high quality 3D rendering from within their browser windows. Moreover, by acting as a common player, the MXR Web3D Player removes the need for users to constantly download new plugins every time they want to run a new Mixed Reality application. In this way, users only need to download small game packages, which can be downloaded in minutes!

In addition, the MXR Web3D player features an auto-update capability to provide users a convenient means of upgrading and updating their software. The Player can also be embedded in other websites, including social networking sites such as Facebook.

With support for all major browsers, the MXR Web3D Player is the fastest and most convenient method available to experience the stunning world of Mixed Reality. Try it today!